TEXT TO IMAGE / 4 min read

How to write a useful AI image prompt

Describe the visual decisions that matter: subject, composition, light, and finish.

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Red bottle and flowers in editorial product light
VIDEONIRA FIELD NOTES4 min read · Updated 2026

Describe the visual decisions that matter: subject, composition, light, and finish. The steps below are a starting framework: use them to make one clear decision at a time, then review the actual output.

STEP 01

Begin with the subject

Name the person, object, or place first. “A red glass bottle on a stone plinth” establishes more than a stack of mood words. Add the setting only after the central subject is clear.

STEP 02

Set the composition

Say whether the view is close, wide, overhead, or at eye level. Place the subject in the frame if the layout matters. Negative space can make an image more useful for a cover or page hero because it leaves room for type.

STEP 03

Describe the light

Light changes the shape of an image. Try “soft window light from the left” or “hard late-afternoon sun casting a long shadow” before adding broad words such as dramatic or beautiful.

STEP 04

Specify materials and color

Choose a few important textures and a restrained palette: glazed ceramic, rough travertine, deep blue wall, red flower. Too many unrelated materials can weaken the direction.

STEP 05

Keep a reusable base prompt

When you see a promising result, save its subject, framing, and light. Then change one detail at a time. Choose the model and aspect ratio that fit your destination; the studio lists supported controls and any final credit quote.

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Explore prompts, model options, and the current availability of generation.

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